For the longest time, I had seen rich pins on Pinterest but had absolutely no idea what they were until I saw this rich pin tutorial from one of my favorite blog + biz bloggers, Melyssa and realized how easy it really is to get set up so I jumped on it and set them up immediately. Fast forward until now where I have had rich pins implemented since about January. I wanted to make sure that they were truly helping optimize my blog before sharing this with you so without further ado, 3 reasons why you need rich pins.

3 Reasons Why You Need Rich Pins

1. To make your blog look more professional // Let’s be real here, when you see a Pinterest profile optimized with rich pins – you probably find them to be a little more professional than your average pinner…at least that’s how I see it. Pinners need to have a business account to be accepted for rich pins so chances are they have some really good information to share. Rich pins include the name of the business as well as the logo which gives your pin a little bit of an advantage of standing out in someone’s Pinterest feed.
2. Automatically Updates Each Pin with New Information // Whenever you edit your post’s URL or even title, this will also change on your pin so you don’t have to deal with broken links that lead nowhere if you end up editing your post at any point in the future.
3. Improved Click Through Rate // Since I have implemented rich pins, I have seen an influx of traffic to my blog. I am sure this is not all attributed to rich pins since I have also been working on creating more pinneable content but it has definitely had some impact on my traffic over the past few months.

So basically if you still don’t have rich pins, head to Pinterest ASAP and apply for them so you can start optimizing your Pinterest profile and ultimately driving more traffic to your blog today.

Do you have rich pins set up on your Pinterest yet? Please feel free to let me know down in the comments.