So y’all know I’m all about being transparent around these parts but I definitely went back and forth on if I should do a traffic report this month because I was pretty dang disappointed in my results. But fear not, I decided to be real + raw with y’all and share my results. Some months your traffic is going to be less than others and that’s a-okay. I have to attribute my lesser traffic to Pinterest being a bit slower of a month for me. Pinterest is notoriously a bit slower during April since it’s finally starting to warm up outside. I compared my stats year over year and last April I had fewer page views from Pinterest than I did this April so at least I’ve improved year over year, right? Now let’s dive in and share how I did in terms of traffic and social media growth, last month’s goals, and lessons I’ve learned for my April traffic report.
April Traffic Report
Unique pageviews – 6,244 ( 0.44 decrease from March)
Bounce rate – 81.18% (0.91 increase from March)
Sessions – 4,288 (0.18 decrease from March)
Users – 3,638 (0.17 decrease from March)
Bloglovin – 749 ( 0.01 increase from March)
Social Media
Pinterest: 11,018 (0.01 increase from March)
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April Blogging Goals Recap
26k Instagram followers – this month was a little slower in terms of following – yikes but I’ll definitely get there soon.
2,400 Twitter followers – Nope didn’t meet this one either.
11,300 Pinterest followers – and again, nope.
Reach 11.5k pageviews – not even close. Kind of embarrassing actually.
Continue updating Pinterest graphics
Work on implementing some new strategies
May Blogging Goals
26.5k Instagram Followers
2,400 Twitter Followers
11,300 Pinterest Followers
Reach 10k page views
Continue updating Pinterest graphics
What I’ve Learned this month…
- Don’t focus on vanity metrics // I didn’t meet any of my blogging goals this month and at first, that was pretty defeating but it was certainly a good month in terms of everything else blogging related. I got to go to my first ever overnight media event, got a few awesome collaborations, and bought my ticket to my first ever blogging conference.
- The only thing you truly own is your email list and blog // With all the algorithm changes leaving me feeling defeated this month, I’ve come to the conclusion that my main focus should be my blog and email list. Although I do love social media and see quite a bit of traffic from it, it’s constantly changing so it’s not something that I can bank on.
Your Turn:
I hope you enjoyed my April traffic report.
Did you do well in April? What are your May blogging goals? Please feel free to let me know down in the comments.
